Environments

MGA Campus Could Redesign Chatsworth

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Originally published in the San Fernando Valley Business Journal on February 18, 2019.

From a civic center to corporate offices to an upcoming live/work campus in Van Nuys, Linespace has exerted a game-changing impact on Valley architecture.

The Los Angeles design studio, forged by partners Nick Groh, Clint Woesner and Max Beach, is currently working on the new MGA Entertainment headquarters project, which they hope will transform Chatsworth into a high-tech hub.

GMA Chief Executive Isaa Larian has relocated the world’s largest privately-owned tow company from its Van Nuys digs to a new headquarters at an in-progress campus being developed by Jason Larian, the chief executive’s son.

Branded 24, the ambitious project at 20000 Praire St, bound by Winnetka Avenue to the west and Prairie Street to the north and currently in phase two of three of its construction schedule, is keeping Linespace’s core team buy as they create all kinds of elements for the office park, including a 15-foot-high, aluminum-forged contemporary sculpture which, depending on which angle it is viewed, either resembles the number “24” or abstract art.  They are also conceiving the site wayfinding totems, a combination of metal and acrylic… read more.

A sneak peak at Kilroy’s One Paseo Project…

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A sneak peak at what’s taking shape at Kilroy’s One Paseo project. In a day and age when digital technology allows us to easily print photographs the size of buildings there is something to be said about the authenticity in doing things the “old school” way. Our graphic enhancements for the parking structure at One Paseo are being applied with a steady hand. (installed by Sign Age)

A presentation with USC University Architect about Campus Wayfinding & Placemaking

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Linespace Partner, Clint Woesner, gives a joint presentation with USC University Architect, Jon Soffa, about Campus Wayfinding & Placemaking to Capital Construction and Development staff. The discussion focuses on the visitor journey and brand experience within the physical campus. Linespace has worked with Jon to develop standards for identity and wayfinding at USC

What will your future look like?

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How are your customers going to experience your brand in the next decade? These are the questions we are helping our clients answer as we provide design and visualization for the next stage of their brand experiences. Looking at industry trends, target market desires, and the advancement of technology our team produces a look at the next generation in meaningful brand experiences, giving our clients a target for the evolution of their products and services.

Zodiac First Class Pod: Working with Zii to envision the future of inflight entertainment through a first class seating experience.

EVgo Charge Station: Helping EVgo showcase the next generation of electric vehicle charging stations with an installation between Los Angeles and Las Vegas.

Lexus VR Experience: Bringing the Lexus track experience to visitors through a 360* VR simulator developed and brought to life by SCPS Unlimited.

Defining the Sense of Place

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Defining the Sense of Place

Located in the East Village, IDEA1, is the cornerstone for a revitalized community that recognizes the importance of art, architecture, and interaction for inspiring success in business and life. The result is a neighborhood that is as eclectic as it is refined, where repurposed spaces become charming places.

Collaborate with your neighbor, catch a morning yoga session, grab a cup of craft brew, refresh in a tower spa, socialize overlooking the city, IDEA1 – a place that inspires creative achievement and urban embrace. “You have arrived”.

With IDEA1 we helped developers David Malmuth and Pete Garcia authenticate their vision for a meaningful brand experience through original graphic executions. Working closely with the development team we designed an environmental identity for the project that evokes the spirit of East Village. A “repurposed” large blade sign announces the project to the trolley below. Images of unusual and sometimes quirky patent ideas layered with “idea” bulbs are composed in custom wall installations to enhance the interior corridors. The voices of successful individuals are displayed through quotes to support the concept of innovation and entrepreneurship. IDEA1 residents can provide a glimpse of their personal brand, status, passions, or other expressions through the use of slide-in cards posted on their door. IDEA1 is an environment that supports expression, creativity, interaction, and innovation because “the secret of change is to focus all of your energy, not on fighting the old, but on building the new.” –Socrates

Developer: I.D.E.A. Partners & Lowe Enterprises
Architect: Miller Hull Partnership
Interior Designer: Jules Wilson Design Studio
Fabrication: Stanford Sign & Awning