Wayfinding

Defining the Sense of Place

150 150 Max Beach

Defining the Sense of Place

Located in the East Village, IDEA1, is the cornerstone for a revitalized community that recognizes the importance of art, architecture, and interaction for inspiring success in business and life. The result is a neighborhood that is as eclectic as it is refined, where repurposed spaces become charming places.

Collaborate with your neighbor, catch a morning yoga session, grab a cup of craft brew, refresh in a tower spa, socialize overlooking the city, IDEA1 – a place that inspires creative achievement and urban embrace. “You have arrived”.

With IDEA1 we helped developers David Malmuth and Pete Garcia authenticate their vision for a meaningful brand experience through original graphic executions. Working closely with the development team we designed an environmental identity for the project that evokes the spirit of East Village. A “repurposed” large blade sign announces the project to the trolley below. Images of unusual and sometimes quirky patent ideas layered with “idea” bulbs are composed in custom wall installations to enhance the interior corridors. The voices of successful individuals are displayed through quotes to support the concept of innovation and entrepreneurship. IDEA1 residents can provide a glimpse of their personal brand, status, passions, or other expressions through the use of slide-in cards posted on their door. IDEA1 is an environment that supports expression, creativity, interaction, and innovation because “the secret of change is to focus all of your energy, not on fighting the old, but on building the new.” –Socrates

Developer: I.D.E.A. Partners & Lowe Enterprises
Architect: Miller Hull Partnership
Interior Designer: Jules Wilson Design Studio
Fabrication: Stanford Sign & Awning

USC Village

1024 768 Max Beach

Linespace has proudly been working with the University of Southern California to enhance the campus experience and establish brand consistency. It was a pleasure to collaborate with USC and project architect Harley Ellis Devereaux culminating in this monumental achievement in place making and brand expression. Opening August 17, 2017, the USC Village is the largest development project in USC history providing a centralized environment for student life with premier accommodations and unique amenities.Additionally the project welcomes the surrounding community to enjoy it’s open spaces and retail throughout the day making the project a true integration into the urban fabric. The exterior signage and wayfinding focuses on iconic monuments that compliment the campus visual aesthetic while conveying a distinctive brand message.

Each of the five Residential Colleges celebrates a defining element of the formal University Seal through woodcut illustrations applied to lobby glass walls and woven into the interior sign program. Color and materials compliment the contemporary interior finishes. For over a decade we have been collaborating with USC to achieve timeless and effective design standards for campus identification, donor recognition, graphic installations, and wayfinding inspiring pride and a sense of place to all those who are associated with the University.