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Max Beach

What will your future look like?

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How are your customers going to experience your brand in the next decade? These are the questions we are helping our clients answer as we provide design and visualization for the next stage of their brand experiences. Looking at industry trends, target market desires, and the advancement of technology our team produces a look at the next generation in meaningful brand experiences, giving our clients a target for the evolution of their products and services.

Zodiac First Class Pod: Working with Zii to envision the future of inflight entertainment through a first class seating experience.

EVgo Charge Station: Helping EVgo showcase the next generation of electric vehicle charging stations with an installation between Los Angeles and Las Vegas.

Lexus VR Experience: Bringing the Lexus track experience to visitors through a 360* VR simulator developed and brought to life by SCPS Unlimited.

Defining the Sense of Place

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Defining the Sense of Place

Located in the East Village, IDEA1, is the cornerstone for a revitalized community that recognizes the importance of art, architecture, and interaction for inspiring success in business and life. The result is a neighborhood that is as eclectic as it is refined, where repurposed spaces become charming places.

Collaborate with your neighbor, catch a morning yoga session, grab a cup of craft brew, refresh in a tower spa, socialize overlooking the city, IDEA1 – a place that inspires creative achievement and urban embrace. “You have arrived”.

With IDEA1 we helped developers David Malmuth and Pete Garcia authenticate their vision for a meaningful brand experience through original graphic executions. Working closely with the development team we designed an environmental identity for the project that evokes the spirit of East Village. A “repurposed” large blade sign announces the project to the trolley below. Images of unusual and sometimes quirky patent ideas layered with “idea” bulbs are composed in custom wall installations to enhance the interior corridors. The voices of successful individuals are displayed through quotes to support the concept of innovation and entrepreneurship. IDEA1 residents can provide a glimpse of their personal brand, status, passions, or other expressions through the use of slide-in cards posted on their door. IDEA1 is an environment that supports expression, creativity, interaction, and innovation because “the secret of change is to focus all of your energy, not on fighting the old, but on building the new.” –Socrates

Developer: I.D.E.A. Partners & Lowe Enterprises
Architect: Miller Hull Partnership
Interior Designer: Jules Wilson Design Studio
Fabrication: Stanford Sign & Awning

USC Village

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Linespace has proudly been working with the University of Southern California to enhance the campus experience and establish brand consistency. It was a pleasure to collaborate with USC and project architect Harley Ellis Devereaux culminating in this monumental achievement in place making and brand expression. Opening August 17, 2017, the USC Village is the largest development project in USC history providing a centralized environment for student life with premier accommodations and unique amenities.Additionally the project welcomes the surrounding community to enjoy it’s open spaces and retail throughout the day making the project a true integration into the urban fabric. The exterior signage and wayfinding focuses on iconic monuments that compliment the campus visual aesthetic while conveying a distinctive brand message.

Each of the five Residential Colleges celebrates a defining element of the formal University Seal through woodcut illustrations applied to lobby glass walls and woven into the interior sign program. Color and materials compliment the contemporary interior finishes. For over a decade we have been collaborating with USC to achieve timeless and effective design standards for campus identification, donor recognition, graphic installations, and wayfinding inspiring pride and a sense of place to all those who are associated with the University.

Changes Boost Profile of Ontario Museum of History and Art

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Original article featured on the Daily Bulletin.

By  | [email protected] | Inland Valley Daily Bulletin

A striking new sign and re-imagined grounds welcome visitors to the Ontario Museum of History and Art, a facility open since 1979 but which in 2017 many locals still haven’t discovered.

“We hear it all the time: ‘I’ve lived here for 30 years, and I didn’t know Ontario had a museum.’ I’m amazed by that,” Debi Dorst-Porada, a councilwoman, said.

Do these people know Ontario has a newspaper, in which word of the museum frequently appears?

Regardless, the museum’s profile is on the rise. An exhibit that includes art by Millard Sheets, perhaps the most prominent artist the Inland Valley has produced, is on view through March 26. It’s the first collaboration with the privately operated Chaffey Community Museum of Art next door.

“We’re excited about attracting an audience we don’t usually attract,” city museum director John Worden said.

And, in a makeover coinciding with the exhibit, City Hall sunk more than $1 million into exterior improvements, making the museum, at 225 S. Lemon Ave., more visible and inviting.

As one of those rarefied folks who knew the museum existed, I’ve been there many times over the years to see its local and traveling exhibits or attend programs. (For one thing, it’s free.) But on my visit earlier this month, as crews in orange work shirts scrambled to put the finishing touches on all the changes, the results were eye-opening.

The lawn along Transit Street, the north side of the museum, was gone, replaced by native plants, a meandering path of decomposed granite, a brightly tiled plaza and a kiosk with information about the museum. All this is behind a long steel sign along Transit at Lemon that spells out “MUSEUM” in single letters, a modern design touch.

“Finally, people will know we have a museum just by virtue of the signage,” said Mark Chase, director of the city’s community and public services agency, who oversees the museum.

Read More…

View Ontario Museum Project Page

Celebrating 13 Years of Inspiring Projects

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Unveiled: The Wall of Courage

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The South Los Angeles community holds a diverse population that has been challenged with chronic health needs and a worrisome health status within the County. Thanks to the work of the Martin Luther King Jr. Community Hospital, the outlook for this community is changing.

On Monday, September 12, 2016 a “Wall of Courage” was unveiled to recognize the founding and future donors of Los Angeles’ newest state-of-the-art facility at the MLK Jr. Community Hospital.

Our expert design team helped visualize MLK’s newly established donor program by creating several design experiences that recognize their multi-level contributors. The project included the design of an inspirational donor wall, department donor recognition panels, and individual donor mementos.

Challenge & Inspiration
The hospital architecture and shared county/foundation ownership limited placement and installation options for the main donor wall. The view through the expansive windows of the multi-level entry corridor showcased a beautiful courtyard of blue glass, plants and sculptural elements. We were inspired to utilize the vibrant colors of the hospital brand and the light transitions throughout the day highlight the donor wall.

Design
Translucent colored panels were suspended on high-tension cables, creating a modern “stained glass” effect. With contrasting clean typography, the display commends the luminaries with courage and generosity. The use of frosted vinyl allows light to shine through while providing visibility of the annual giving members around the clock.

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