LINESPACE
Hospitality is about creating experiences that guests remember long after they leave. Every touchpoint, from arrival and first impressions to room identification, amenities, and outdoor gathering spaces, contributes to how a destination is perceived.
For more than two decades, Linespace has partnered with hotel brands, resorts, mixed-use developments, restaurants, and destination properties to create cohesive experiences through branding, wayfinding, environmental graphics, industrial design, and custom site elements. Our multidisciplinary approach allows us to integrate identity, architecture, products, and environments into experiences that are both functional and memorable.
Working alongside owners, operators, architects, interior designers, and developers, we help translate a property’s vision into physical experiences that strengthen brand identity, improve guest navigation, and create a lasting sense of place.
Great hospitality experiences aren’t created through individual disciplines. They’re created when branding, wayfinding, products, and every guest touchpoint work together to tell the same story.
Every hospitality project presents opportunities that extend beyond a single discipline. Because our team brings experience in industrial design, branding, wayfinding, product development, and experiential design, we naturally look for connections between the guest experience, operational needs, and brand expression.
Rather than treating signage, graphics, products, and environments as separate scopes of work, we design them as parts of a cohesive system that reinforces the property’s identity from arrival through departure and brand loyalty.
Brand Experience
Environmental Branding
Arrival Experience
Property Identity
Destination Graphics
Guest Experience
Wayfinding Systems
Environmental Graphics
Digital Integration
Guest Journey Planning
Product & Environment
Custom Site Elements
Site Furnishings
Product Design
Architectural Integration
Implementation
Design Development
Fabrication Documentation
Vendor Coordination
Installation Support
Comprehensive branding for resort dining and amenities at a major beachfront destination, designed to reflect the laid-back elegance and coastal spirit of “Surf City” USA.
Client: Hilton Hotels / DJM Capital
Design Team: remove if not specified
Date Completed: 2018
Luxury hot tub product line with sculptural design and premium user interaction.
Client: Jacuzzi
Design Team: Max Beach
Date Completed: 2015
A sculptural site lighting system cast in high-performance concrete, designed in multiple forms and sizes to bring durable, architectural character to outdoor environments..
Client: QCP
Design Team: Max Beach
Date Completed: 2021
Award: SIT 2023 Honorable Mention
Brand identity and environmental design system for a historic coastal hotel in Santa Barbara, including visual guidelines and a vibrant café identity inspired by local culture and history.
Client: Pacifica Hotels
Design Team: Clint Woesner
Date Completed: 2022
Environmental signage program enhancing navigation and luxury branding at a coastal resort.
Client: Hilton
Design Team: Nick Groh, Clint Woesner, Zoey Zhang, Joseph Escobar, Jared Woods
Architect: WATG
Fabricator: RB Industries
Date Completed: 2018
Design elements feature a simple modern style primarily using typography as the main design feature.
Client: Maloof Resorts & Entertainment
Design Team: Nick Groh, Brian Jacobs
Architect: The Jerde Partnership
Interiors: RB Industries
Date Completed: 2006
Exterior signage and arrival branding system designed for a luxury mountain resort.
Client: East West Partners
Design Team: Nick Groh, Brian Jacobs
Architect: Hornberger + Worstell
Date Completed: 2010
Branded signage and wayfinding concept for a beachfront resort emphasizing elegance and ease.
Client: Omni Resorts
Design Team: Clint Woesner, Liezl Estipona
Architect: HKS
Interiors: Poblocki
Date Completed: 2013
Resort-wide environmental identity and wayfinding system reflecting the Tommy Bahama brand: including custom monument signage, interior and exterior directionals, amenity identities, and hand-painted building graphics.
Client: Lowe, Tommy Bahama
Design Team: Clint Woesner, Max Beach, Christine Pagliarulo, Araceli Alvarez, Sam Stein, Nick Groh
Date Completed: 2023
Design of a durable, sculptural outdoor bottle filler that elevates public hydration while aligning with civic aesthetics and accessibility.
Client: QCP
Design Team: Max Beach
Date Completed: 2024
Design of decorative fire feature baskets that combine aesthetic appeal with functional performance for outdoor environments.
Client: Tommy Bahama
Design Team: Max Beach, Clint Woesner, Araceli Alvarez
Installed: Waikiki-HI, Scottsdale-AZ, Indian Wells-CA
Date Completed: 2022
A refined table and seating collection designed in high-performance concrete, redefining public space furnishings through sculptural minimalism and elevated material expression.
Client: QCP
Design Team: Max Beach
Date Completed: 2024
Awards: 2025 SIT Furniture Design Awards
Winner in Public park & Public area furniture
Winner in Bench