Hospitality & Destination Experiences

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Designing Memorable Guest Experiences

Hospitality is about creating experiences that guests remember long after they leave. Every touchpoint, from arrival and first impressions to room identification, amenities, and outdoor gathering spaces, contributes to how a destination is perceived.

For more than two decades, Linespace has partnered with hotel brands, resorts, mixed-use developments, restaurants, and destination properties to create cohesive experiences through branding, wayfinding, environmental graphics, industrial design, and custom site elements. Our multidisciplinary approach allows us to integrate identity, architecture, products, and environments into experiences that are both functional and memorable.

Working alongside owners, operators, architects, interior designers, and developers, we help translate a property’s vision into physical experiences that strengthen brand identity, improve guest navigation, and create a lasting sense of place.

Great hospitality experiences aren’t created through individual disciplines. They’re created when branding, wayfinding, products, and every guest touchpoint work together to tell the same story.

Our Multidisciplinary Approach

Every hospitality project presents opportunities that extend beyond a single discipline. Because our team brings experience in industrial design, branding, wayfinding, product development, and experiential design, we naturally look for connections between the guest experience, operational needs, and brand expression.

Rather than treating signage, graphics, products, and environments as separate scopes of work, we design them as parts of a cohesive system that reinforces the property’s identity from arrival through departure and brand loyalty.

Brand Experience
Environmental Branding
Arrival Experience
Property Identity
Destination Graphics

Guest Experience
Wayfinding Systems
Environmental Graphics
Digital Integration
Guest Journey Planning

Product & Environment
Custom Site Elements
Site Furnishings
Product Design
Architectural Integration

Implementation
Design Development
Fabrication Documentation
Vendor Coordination
Installation Support

Select Hospitality Projects

Hilton Waterfront Beach Resort – Amenity Branding

Comprehensive branding for resort dining and amenities at a major beachfront destination, designed to reflect the laid-back elegance and coastal spirit of “Surf City” USA.

Client: Hilton Hotels / DJM Capital
Design Team: remove if not specified
Date Completed: 2018

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Hilton Waterfront Beach Resort

Environmental signage program enhancing navigation and luxury branding at a coastal resort.

Client: Hilton
Design Team: Nick Groh, Clint Woesner, Zoey Zhang, Joseph Escobar, Jared Woods
Architect: WATG
Fabricator: RB Industries
Date Completed: 2018

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Town & Country Resort

Retro-modern signage system for a revitalized San Diego resort blending nostalgia and new hospitality experiences.

Client: Lowe Enterprises
Design Team: Clint Woesner, Max Beach, Christine Pagliarulo, Gary Gareza
Date Completed: 2020

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Fire Feature Baskets

Design of decorative fire feature baskets that combine aesthetic appeal with functional performance for outdoor environments.

Client: Tommy Bahama
Design Team: Max Beach, Clint Woesner, Araceli Alvarez
Installed: Waikiki-HI, Scottsdale-AZ, Indian Wells-CA
Date Completed: 2022

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LA Bottle Double Arm Fountain Filler

A durable, dual-access water fountain bottle filler designed to elevate public hydration with sculptural form, ADA accessibility, and timeless civic aesthetics.

Client: QCP
Design Team: Max Beach
Date Completed: 2024

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J500 Series Spa

Luxury hot tub product line with sculptural design and premium user interaction.

Client: Jacuzzi
Design Team: Max Beach
Date Completed: 2015

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The Ritz-Carlton Lake Tahoe

Exterior signage and arrival branding system designed for a luxury mountain resort.

Client: East West Partners
Design Team: Nick Groh, Brian Jacobs
Architect: Hornberger + Worstell
Date Completed: 2010

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Tommy Bahama Miramonte Resort & Spa

Resort-wide environmental identity and wayfinding system reflecting the Tommy Bahama brand: including custom monument signage, interior and exterior directionals, amenity identities, and hand-painted building graphics.

Client: Lowe, Tommy Bahama
Design Team: Clint Woesner, Max Beach, Christine Pagliarulo, Araceli Alvarez, Sam Stein, Nick Groh
Date Completed: 2023

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Terranea Resort

Comprehensive signage and wayfinding system for a world-class coastal resort, designed to integrate with Mediterranean architecture and enhance the luxury guest experience.

Client: Lowe Enterprises
Design Team: Nick Groh, Clint Woesner, Liezl Estipona
Architect: HKS
Interiors: RB Industries
Date Completed: 2009/2015

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Palms Place Condo, Hotel, Spa

Design elements feature a simple modern style primarily using typography as the main design feature.

Client: Maloof Resorts & Entertainment
Design Team: Nick Groh, Brian Jacobs
Architect: The Jerde Partnership
Interiors: RB Industries
Date Completed: 2006

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Stelaris Site Lighting

A sculptural site lighting system cast in high-performance concrete, designed in multiple forms and sizes to bring durable, architectural character to outdoor environments..

Client: QCP
Design Team: Max Beach
Date Completed: 2021
Award: SIT 2023 Honorable Mention

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Omni La Costa – Ballrooms

Comprehensive signage and wayfinding system for Omni La Costa’s renovated meeting and ballroom wing, including interior directionals, exterior identity, and decorative framing that balances heritage with contemporary hospitality design.

Client: Omni
Design Team: Max Beach
Date Completed: 2020

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Brand Expression

Bringing brands to life through physical experiences.
From arrival monuments and environmental graphics to custom products and site elements, we translate brand identity into memorable guest experiences that reinforce the character of every destination.

Guest Experience

Designing intuitive journeys from arrival to departure.
Every interaction contributes to how guests experience a property. We create wayfinding, environmental graphics, and integrated touchpoints that improve navigation while enhancing comfort, confidence, and connection.

Integrated Design

Connecting products, places, and people.
Our multidisciplinary approach combines industrial design, branding, environmental graphics, and architecture to create cohesive environments where every element works together to tell the same story.