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In this episode of Questions for Designers (Q4D), host Max Beach reconnects with longtime colleague Michelle Berryman, FIDSA—Executive Director of Digital Customer Experience at Labcorp, former IDSA President, and one of the most influential designers of her generation. They discuss leadership, lived experience, creativity beyond the screen, and why human-centered thinking matters more than ever in an AI-driven future.
Ep3 Michelle Berryman
In this episode of Questions for Designers, host Max Beach talks with industrial designer and educator Jesus Galaz. They explore his path through product design, the role of discipline in creative work, what teaching has taught him, and how new tools and technologies are shaping the future of the field. A concise and thoughtful look at a designer who balances craft, curiosity, and purpose.
Ep2 Jesus Galaz
In this pilot episode of Questions for Designers (Q4D), host Max Beach sits down with longtime friend and fellow CCS alum Fernando Del Rosario, a seasoned creative, artist, and educator whose career bridges advertising, design, and fine art. Through his agency ConceptZombie LLC and his teaching, Fernando champions the development of six key emotional skill sets: kind optimism, curious intelligence, work ethic, empathy, self-awareness, and integrity. His diverse client list including Hyundai, Hot Wheels, Taco Bell, Oakley, and Pacifico Beer, reflects his boundless creative energy and “yes, I can do that” spirit. Together, they explore his path to design, pivotal experiences, lessons learned, and design’s evolving role in a world shaped by AI and “the multiverse.” Subscribe for more creative conversations.
Ep1 Fernando Del Rosario
After a decade of hosting the Duncan Anderson Design Lecture Series, I’m excited to announce a new venture — Questions for Designers (Q4D). Short, focused conversations with creatives about what really shapes their work, their thinking, and their purpose. Episodes start recording now — stay tuned for launch details.
Q4D Podcast intro
At Linespace, strategy is never an isolated phase, it’s the foundation of everything that follows. We align stakeholders, uncover insights, and define the DNA of brands that live across physical and digital worlds. From naming and messaging to environmental expression, our work bridges research and execution, creating systems that are both thoughtful and tangible. Whether it’s rolling out a resort brand across touchpoints, guiding campus navigation, or shaping how an amenity feels from the moment of arrival, our team works across disciplines to ensure clarity, cohesion, and impact at every step.
Integrated Brand Strategy
In hospitality event environments, guests and planners rely on clarity. Confusing layouts, vague signage, or lack of location identity can frustrate visitors and reduce the perceived value of the venue. Whether it’s a conference, wedding, or resort event, wayfinding should feel effortless—and memorable. Linespace designs branded wayfinding for environments that make finding every room, event, or amenity clear, calm, and on-brand. *video may contain AI generated imagery
Hospitality & Event Wayfinding
EV drivers rely on trust as much as power. When charging stations feel off-brand, poorly designed, or unfamiliar, the experience creates doubt—not confidence. This video explores how design impacts perception, usability, and loyalty in the growing EV landscape. At Linespace, we build charging experiences that inspire confidence from first glance to plug-in—through brand alignment, intuitive UX, and seamless physical environments. Better design promotes consumer trust. *this video may contain AI generated imagery
EV brand trust
If people can’t see it, they can’t believe in it. Whether you're pitching a new project, guiding a donor, or presenting to stakeholders—strong visualizations make the difference. This video showcases the power of renderings and digital storytelling to bring spaces, ideas, and campaigns to life. *may include content generated with the assistance of artificial intelligence.
Visualization Solutions
Commuting shouldn’t feel chaotic. In cities and transit systems, bad signage leads to confusion, anxiety, and missed connections. This video breaks down how clear, consistent wayfinding turns stressful travel into seamless journeys—and builds trust in public systems. *may include content generated with the assistance of artificial intelligence.
Transportation Wayfinding
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