LINESPACE
Hospitality is about creating experiences that guests remember long after they leave. Every touchpoint, from arrival and first impressions to room identification, amenities, and outdoor gathering spaces, contributes to how a destination is perceived.
For more than two decades, Linespace has partnered with hotel brands, resorts, mixed-use developments, restaurants, and destination properties to create cohesive experiences through branding, wayfinding, environmental graphics, industrial design, and custom site elements. Our multidisciplinary approach allows us to integrate identity, architecture, products, and environments into experiences that are both functional and memorable.
Working alongside owners, operators, architects, interior designers, and developers, we help translate a property’s vision into physical experiences that strengthen brand identity, improve guest navigation, and create a lasting sense of place.
Great hospitality experiences aren’t created through individual disciplines. They’re created when branding, wayfinding, products, and every guest touchpoint work together to tell the same story.
Every hospitality project presents opportunities that extend beyond a single discipline. Because our team brings experience in industrial design, branding, wayfinding, product development, and experiential design, we naturally look for connections between the guest experience, operational needs, and brand expression.
Rather than treating signage, graphics, products, and environments as separate scopes of work, we design them as parts of a cohesive system that reinforces the property’s identity from arrival through departure and brand loyalty.
Brand Experience
Environmental Branding
Arrival Experience
Property Identity
Destination Graphics
Guest Experience
Wayfinding Systems
Environmental Graphics
Digital Integration
Guest Journey Planning
Product & Environment
Custom Site Elements
Site Furnishings
Product Design
Architectural Integration
Implementation
Design Development
Fabrication Documentation
Vendor Coordination
Installation Support
Comprehensive signage and wayfinding system for Omni La Costa’s renovated meeting and ballroom wing, including interior directionals, exterior identity, and decorative framing that balances heritage with contemporary hospitality design.
Client: Omni
Design Team: Max Beach
Date Completed: 2020
Resort-wide environmental identity and wayfinding system reflecting the Tommy Bahama brand: including custom monument signage, interior and exterior directionals, amenity identities, and hand-painted building graphics.
Client: Lowe, Tommy Bahama
Design Team: Clint Woesner, Max Beach, Christine Pagliarulo, Araceli Alvarez, Sam Stein, Nick Groh
Date Completed: 2023
Luxury hot tub product line with sculptural design and premium user interaction.
Client: Jacuzzi
Design Team: Max Beach
Date Completed: 2015
A refined table and seating collection designed in high-performance concrete, redefining public space furnishings through sculptural minimalism and elevated material expression.
Client: QCP
Design Team: Max Beach
Date Completed: 2024
Awards: 2025 SIT Furniture Design Awards
Winner in Public park & Public area furniture
Winner in Bench