Hilton Waterfront Beach Resort

Huntington Beach, CA

“Not only a top destination among hotels in Huntington Beach, California, The Waterfront Beach Resort is also one of the top family-favorite beach hotels in Orange County.”

Four million visitors come to Huntington Beach spending over $500 million each year to enjoy the beach, weather, and local attractions. Nearly 30% of their spending is for lodging. The Hilton Waterfront Beach Resort has undergone an expansion to better support the demand for luxury accommodations and amenities.

Ocean breezes, flip flops, lazy beach days, salty seas, waving palms – offering a relaxing environment that conveys life in Southern California was a key component to the identity of this beach side resort. Imagery, materials, and colors were decisively selected to provide balance to the interior spaces. Resort dining and amenities were carefully named and branded to support the story about life in “Surf City”. Whether cruising the boardwalk, strolling the docks, surfing the waves or discovering treasures on the beach you will find connections to these experiences throughout the Hilton Waterfront Beach Resort as you dine, drink, and play.

Project Details

Client: Hilton
Design Team: Nick Groh, Clint Woesner, Zoey Zhang, Joseph Escobar, Jared Woods
Architect: Watg
Interiors: RB Industries
Date Completed: 2018

  • Environment Graphics
  • Signage
  • Wayfinding