Branded Environments

Johnny Carson Park

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Johnny Carson Park in Burbank, California, has undergone a significant transformation, blending ecological restoration with enhanced public amenities. The park’s centerpiece, the restored Little Tujunga Wash, now features a natural streambed, bioswales, and native plantings, offering both ecological benefits and recreational opportunities. Complementing these physical upgrades, the City of Burbank has collaborated with design firm Linespace to develop a comprehensive interpretive signage and wayfinding system that enriches the visitor experience.

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Linespace’s design approach, insired by the 1960’s Johnny Carson television graphics, emphasizes clarity, accessibility, and educational value. The interpretive signage provides visitors with insights into the park’s history, ecology, and the restoration efforts of the Little Tujunga Wash. These signs not only inform but also engage the community, fostering a deeper connection to the park’s natural environment. The wayfinding elements guide visitors seamlessly through the park’s various amenities, including walking trails, playgrounds, and picnic areas, ensuring an intuitive and enjoyable experience.

The integration of Linespace’s design enhances the park’s functionality and aesthetic appeal, making it a model for sustainable urban park development. Through this collaboration, Johnny Carson Park has become a vibrant community hub that celebrates both nature and design.

The HUB

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As part of a district revitalization strategy, Culver City needed branded signage to support walkability, transit access, and mixed-use activation.

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Linespace named the district “The HUB” and developed a transit-inspired brand language to support its role as a multimodal connector. Sculptural gateway signs, pedestrian directionals, and bike-friendly wayfinding integrate motion-inspired materials and iconography. The design promotes walkability and local pride while creating a recognizable visual identity that supports daily commuters and district vibrancy alike.

IDEA1 – Apartments

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IDEA1 needed environmental storytelling and identity signage to reinforce its innovation-focused brand and support the lifestyle of a creative community.

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Linespace infused the IDEA1 campus with bold environmental graphics, layered iconography, and public-facing moments of discovery. The signage system blurs the line between wayfinding and brand storytelling—leveraging patent-inspired visuals, urban textures, and creative flexibility. Designed to support the rhythms of work, residence, and gathering, the system becomes part of the community identity—fueling a vibrant sense of place rooted in innovation and collaboration.

UCLA B-Fit Student Fitness Center

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UCLA wanted to increase student participation in campus fitness programs and sought bold interior graphics that motivated, directed, and branded the B-Fit facility.

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Linespace transformed B-Fit into a high-energy wellness hub through motivational graphics and visual storytelling. Bold typography, color blocking, and action-driven messaging align with student culture and the brand’s tone of empowerment. The result turns functional spaces—like stairwells, walls, and mirrors—into moments of encouragement, helping the environment itself promote participation and pride.

Ontario Museum

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The Ontario Museum of History and Art needed a signage and identity system that respected its historic architecture while inviting a modern audience.

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Linespace designed a signage package that carefully bridges past and present. Monument signs in corten steel and wayfinding panels were positioned to preserve sightlines while reinforcing wayfinding clarity. Subtle branding cues and tactile materials reflect the museum’s civic and cultural role, while improving usability for daily visitors and school groups alike.

City of Fontana – Lewis Library

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The Lewis Library and Technology Center, Fontana’s architectural landmark, required a signage program that met accessibility needs while reflecting the library’s civic importance.

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Linespace created a tactile, accessible signage system that complements the library’s bold civic architecture. Room IDs, donor plaques, and informational elements use a mix of contemporary forms and material contrast for legibility and presence. The system emphasizes community access—supporting diverse users while visually reinforcing the site’s importance as a hub of learning and civic pride.

USC Village

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USC Village—a cornerstone of student housing and retail—required a wayfinding and graphics system to unify its mixed-use layout and reflect university pride.

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Linespace delivered a signage experience that matches the scale and energy of USC Village. Branded directories, college-specific graphics, and parking systems were designed to support movement and express Trojan identity. Each component balances function and atmosphere—helping students, families, and visitors feel welcome, informed, and immersed in the spirit of campus life.

USC Kaufman School of Dance

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The Glorya Kaufman International Dance Center is the first building at USC dedicated solely to the study of dance. As a state-of-the-art home for the Kaufman School of Dance, the 54,000 square-foot facility includes rehearsal studios, a performance space, wellness areas, and faculty offices. Linespace was engaged to design a cohesive signage and donor recognition system that complements the building’s architectural elegance while celebrating the philanthropic support behind its creation.

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Linespace developed a full building signage and donor recognition program that seamlessly integrates with the center’s refined material palette and spatial rhythm. From primary entry identification to room-level ADA signage, the system maintains clarity and cohesion throughout the multi-level facility.

A central focus of the project was the donor recognition strategy—executed through a series of layered, context-sensitive elements. Key donor names are featured with dimensional typography, etched plaques, and integrated panels placed at natural pauses within the architecture. The recognition system accommodates a range of giving levels, from prominent naming opportunities to subtle acknowledgments outside studios and support spaces.

Throughout the facility, graphic elements were designed to echo the movement, flow, and discipline of dance, supporting the school’s mission while honoring the individuals and families who made the center possible.

Bespoke – Coworking & Events Center

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Located in the heart of San Francisco’s retail district, BESPOKE was a dynamic space where digital startups, brand activations, and innovation converged. Westfield engaged Linespace to create an environmental identity for BESPOKE—a coworking, demo, and event space that supported a wide range of experiences, from pitch meetings and product launches to fashion shows and tech conferences.

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Linespace developed a visual language and signage system that captured the intersection of grit and refinement—a physical expression of the creative energy that defined the startup culture. The brand environment merged raw materials like concrete and blackened steel with integrated technology and illuminated signage, embodying both industrial edge and digital sophistication.

Working closely with Westfield’s in-house architectural team, Linespace created large-scale feature walls, branded graphics, directional signage, and space-defining identity moments that communicated the purpose and tone of BESPOKE. The brand’s tone was energetic, modern, and unapologetically urban—reflecting the high pace and versatility of its tenant and event base.

The result was an immersive branded environment that blurred the line between workplace, showroom, and community hub—tailored for San Francisco’s ever-evolving culture of innovation and digital commerce.

First Class Seating IFE Display

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Zodiac Aerospace (now Safran) engaged Linespace to design and deliver a seat-integrated entertainment display system that would highlight emerging in-flight technology for first-class passengers. The goal: create a premium customer-facing demonstration for airline decision-makers—one that blends luxury aesthetics, technical innovation, and clear market messaging.

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To support Zodiac Inflight Innovations (Zii) at the 2018 AIX show in Hamburg, Linespace developed a full concept, prototype, and visual experience in just 30 days. The system was designed to excite airline customers, demonstrate Zii’s vision for future technology, and reinforce their role as leaders in evolving in-flight entertainment systems.

Linespace crafted a functional seatback display that combines luxury materials with thoughtful UX design. Display angles, bezel curvature, and interface layout were tuned for first-class passenger expectations—seamlessly integrating into bespoke seating architecture. The result was not just a static concept, but a working prototype that demonstrated clear messaging, brand positioning, and technology potential.

Beyond hardware, Linespace also provided a full suite of sales and marketing assets, including product visualizations, context renderings, airline-branded interface mockups, and physical presentation support. This coordinated design approach helped Zodiac maximize their impact at AIX, creating a clear and compelling case for future partnerships with global airline customers.