The purpose of the Culver City Transit District Streetscape Plan was to create a series of principles to guide the streetscape design in the vicinity of the Culver City Expo Line Station, and within an emerging Transit Oriented Development (TOD) district. Brought on by the arrival of the Exposition Light Rail Line (Expo) from Downtown Los Angeles to Culver City, a series of new developments have emerged near the intersection of Washington and National Boulevards.
In order to visually unify the Washington/National Transit Oriented Development District, consistent paving, street furniture, and an new graphic identity, will be used throughout. Linespace provided several options for the naming and brand of this transit district. Per City stakeholder input it was recommended that the transit district be referred to as The Hub. The graphic identity for this City region provides a clue into the intermodal nature of the district through transit icons and supporting visual elements. The initial introduction of the district identity was released as part of a street banner installation with a full permanent signage, wayfinding, and interpretive program soon to follow.