Expertise

We bring brand strategists, experienced  designers, and fabrication experts to the same table—applying that collective perspective multiple sectors to turn insights into tangible results.

We translate business vision into cohesive brand ecosystems—defining the core promise, visual DNA and rollout roadmap so every future touchpoint feels inevitable. From multi-year resort programs like Terranea that knitted six amenities into one story to logo systems that scale across industries, our deliverables include brand platforms, personality guidelines and launch playbooks.

Research & Insights
Every recommendation starts with evidence, not instinct. We pair stakeholder workshops and intercept interviews with on-site observation, wayfinding audits and data synthesis, bringing to surface the opportunities that matter. Insight work for the California Natural Resources HQ informed a signage hierarchy that serves 30+ agencies, while user-journey mapping at USC’s expanding medical campus shaped a campus-wide navigation plan.

Experience Strategy
We choreograph end-to-end journeys—aligning architecture, graphics and digital cues so users feel oriented and inspired at every step. Campus-scale work such as The Society luxury apartments unifies arrival, parking and amenity flows, while bold environmental graphics at The School of Los Angeles convert urban edges into brand moments. Outcomes include experiential blueprints, zoning plans and multisensory guidelines.

Naming & Messaging
Names set the tone; words reinforce it. We craft verbal identities —from enterprise brand architecture to individual product SKUs—then back them with messaging matrices and voice guidelines so every writer, vendor, and architect stays on-voice. Resort sub-brands developed for Terranea  show how distinctive names can still echo a parent promise.

Typical Deliverables
Our strategy work produces a toolkit, not a slide-deck trophy. Each file is deliberately crafted so marketing, product, architecture, and HR teams can pick it up and run without hand-holding:

• Discovery Workshops & Documentation – live stakeholder and customer sessions captured in Miro boards and synthesis decks that memorialize goals, pain points, and success metrics.

• Insight Reports – competitive audits, persona profiles, journey maps, and “jobs-to-be-done” summaries that turn raw research into priority opportunities.

• Brand Platform – purpose, promise, positioning, personality, and value pillars distilled into a one-page reference and a keynote “story deck” for leadership roadshows.

• Image & Tonal Territories – curated visual/tonal mood boards and sample copy blocks that set the creative runway for design, photo, and content teams.

• Nomenclature Hierarchies – master-brand vs. sub-brand architecture charts, product/SKU naming matrices, and trademark-screening summaries.

• Logo & Mark Systems – wordmarks, icon sets, and lock-ups delivered as vector masters with clear-space, color, and usage specs.

• Messaging Frameworks – audience-segmented elevator pitches, tagline matrices, and key-message ladders that scale from social captions to investor decks.

• Brand Guidelines & Playbook – a modular PDF or web style guide covering voice, tone, photography, typography, color, accessibility, and motion rules.

• Activation Assets – ready-to-use copy banks, social post templates, signage phrasing, and launch-kit files that carry the brand seamlessly from product to packaging, campus wayfinding, and digital channels.

From concept to concrete
Our Design Services team turns strategic insight into tangible, on-brand artifacts that people can see, touch, and interact with every day. Whether we’re plotting an airport‐scale wayfinding system, developing a fleet-ready EV charger, prototyping a touch-first digital interface, or rolling out print-ready artwork, the common thread is a disciplined, cross-functional workflow that fuses industrial design, environmental graphics, UX, and visual identity into one seamless language. The result: experiences that look consistent, work intuitively, and manufacture profitably—ready for our in-house fabrication group to build or your own partners to deploy.

Wayfinding & Environments
We engineer sign families and placemaking elements that let people navigate with zero guess-work—from urban campuses to 100-acre nature preserves. Recent programs such as AERO Long Beach’s revitalized workplace campus and the trail-head system at El Dorado Nature Center show how a disciplined hierarchy, durable materials, and brand voice can coexist to guide, inspire, and speed

Product & Industrial Design
Whether it’s fleet-scale EV chargers or sculptural street furniture, our team turns insight into manufacture-ready hardware. Highlights include the workplace-proven TurboDX charger for AeroVironment, BTC Power’s rugged Gen 4 Public Dispenser, and QCP’s cast-concrete LA Bottle Filler—each balancing user ergonomics, brand language, and cost-efficient assembly.

Digital / Interactive
We fuse physical and digital to create seamless, multi-channel experiences. For Zodiac’s RAVE Ultra we prototyped an ultra-thin 4K seat-back screen and mock interface in 30 days; for AeroVironment’s Turbo Dock we designed both the charger enclosure and companion mobile app—ensuring users feel confident from tap to plug-in. Deliverables range from UX architecture and UI kits to connected hardware prototypes.

Identity & Graphics
From retail shelf to donor gala, we craft visual systems that travel. Our logo suites—featured in the cross-sector Identity Logos gallery—anchor everything from cartons to event signage, while editorial pieces like the PVPHS Promotional Magazine and consumer launches such as the Core Ball workout system show our range in print, kit-of-parts graphics, and instructional packaging.

Typical Deliverables – From sketch to sell-sheet, every engagement is packaged with a file set that de-risks hand-offs and fuels downstream teams:

• Concept Visualization: mood boards, style tiles, rapid sketches to nail look-and-feel fast.

• Mock-ups: foam models, 3-D prints, and click-through prototypes to vet scale, ergonomics, and UI flow.

• Schematic Design: dimensioned plans, elevations, and exploded views that lock cost-check baselines.

• Design Development: detailed CAD assemblies, CMF schedules, and mounting calcs that resolve form, fit, and function.

• Production Intent: tolerance-ready drawings, BOMs, and QA criteria that let vendors quote and tool with confidence.

• Artwork & 3-D Files: vector graphics, print-ready dielines, parametric solids, and AR-ready meshes (OBJ, glTF).

• Marketing Renderings / Visualizations: photoreal hero images, cut-away animations, and explainer videos for sell-in decks, e-comm pages, and launch press.

• Other Assets: install manuals, training guides, spec sheets, and brand-asset kits—everything needed to activate the design in market.

Our Design/Build Promise
One contract, one accountable partner: we steer every step from cost-estimate and schematics to fabrication, installation, and final punch-list sign-off. Services span metal & plastic signage, large-format graphics, POP displays, working prototypes, integrated lighting/electronics, and custom furniture. All are produced in our licensed SoCal facilities equipped for 3-D printing, digital print, laser / water-jet cutting, CNC machining, casting, masonry, multimedia control, and high-finish paint.

Prototyping
Rapid, looks-like/works-like models that de-risk big spends early. We mill, print, and wire full-scale pylons, hardware enclosures, or interactive kiosks —ready for user testing, stakeholder demos, or pilot installs.

Typical outputs: CNC-routed foam & aluminum, 3-D-printed housings, electronics breadboards, print graphics, quick-turn finish samples.

Custom Fabrication
A multidisciplinary shop—metal, wood, acrylic, composites, large-format print, paint, and powder coat—builds everything from campus-wide signage families to cast-concrete street furniture. UL-listing guidance, weld certs, and in-house QC keep production compliant and consistent.

Typical outputs: Final shop drawings, cut files (DXF), CNC programs, welded assemblies, paint specs, serialized QC reports.

Installation & Roll-out
Certified field teams handle permits, site surveys, freight, and on-site rigging. Phased logistics and “train-the-installer” kits scale effortlessly from one flagship site to multiple locations.

Typical outputs: Team site installation, lift plans, punch-list trackers, photo sign-off sets, close-out manuals.

Maintenance & Support
We stay long after ribbon-cutting—offering maintenance service, scheduled inspections, parts fabrication, and emergency repairs. A cloud asset database tracks every sign, or fixture for lifecycle budgeting and rapid replacements.

Typical outputs: Preventive-maintenance schedules, spare-parts catalogs, on-call SLA, asset-tracking dashboard credentials.