The School
of Los Angeles

Los Angeles, CA
Project Details

Exterior identity and signage system designed to unify ESLA’s urban campus and elevate its visual presence along Santa Monica Boulevard through bold, context-aware graphics.

Client: The School of Los Angeles
Design Team: Max Beach, Sam Stein, Araceli Alvarez
Date Completed: 2023

The School of Los Angeles (formerly The Episcopal School of Los Angeles), an independent school located in the heart of Hollywood, asked Linespace to design an exterior graphic identity system that would tie together its collection of buildings and better express the school’s mission, spirit, and architectural context. The project aimed to improve street presence, unify wayfinding touchpoints, and reflect TSLA’s renewed brand direction.

Linespace developed a concept-to-implementation graphic program for TSLA that included site identity signage, building graphics, and exterior murals. Designed to bring cohesion to the campus’s multi-building layout along Santa Monica Boulevard, the system focused on bold, high-visibility placements that balance graphic clarity with respect for the school’s neighborhood context.

The scope included large-scale wall graphics, hand-painted murals, dimensional identity signage, and wayfinding elements—all tuned to communicate TSLA’s values while creating a vibrant and welcoming experience for students, families, and visitors. Concepts incorporated a mix of modern typography, school color accents, and architectural integration strategies to enhance visibility and reinforce brand continuity across multiple façades.

Linespace worked closely with the school leadership to explore design directions, prepare detailed fabrication recommendations, and develop a phased implementation strategy to accommodate timelines and budget. The project culminated in a flexible exterior graphics system that delivers both practical function and expressive character.