The Core Ball Complete

Coreculum Fitness
Project Details

Industrial design, brand identity and product graphics for a fitness training system built around a multifunctional exercise ball.

Design Team: Max Beach, Liezl Estipona
Fabricator: Formulate Shop
Date Completed: 2015

  • graphic design
  • Identity
  • industrial design
  • Products

A unique fitness ball with embedded instructional zones. Product design, identity work and visual design to guide user interaction and brand presence.

Linespace designed a unique physical form, bold brand identity and visual system that turns the Core Ball into a self-explanatory training experience. Zone-based graphics, instructional icons, and energetic typography turn the product into a portable workout guide. The system extends across industrial design, packaging and marketing materials—building a cohesive, movement-forward brand that’s intuitive and motivating.