A unique fitness ball with embedded instructional zones. Product design, identity work and visual design to guide user interaction and brand presence.
Linespace designed a unique physical form, bold brand identity and visual system that turns the Core Ball into a self-explanatory training experience. Zone-based graphics, instructional icons, and energetic typography turn the product into a portable workout guide. The system extends across industrial design, packaging and marketing materials—building a cohesive, movement-forward brand that’s intuitive and motivating.