Branded Environments

Museum of Contemporary Art San Diego (MCASD)

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As part of the high-profile expansion of the Museum of Contemporary Art San Diego in La Jolla, Linespace was commissioned to design a holistic wayfinding and signage program that would match the museum’s contemporary architectural language and elevate the visitor experience. The goal was to create an elegant system that would serve a diverse public and harmonize with both indoor and outdoor environments.

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Linespace’s signage design for MCASD is rooted in clarity, restraint, and material precision. A refined visual system was established to span the entire campus—guiding visitors through newly expanded galleries, gardens, terraces, and common spaces, with seamless transitions between interior and exterior signage. Using a palette of anodized bronze aluminum and matte finishes, the signs blend architectural subtlety with durability.

Typography throughout the system is clean, modern, and highly legible—selected for accessibility and clarity without drawing attention away from the museum experience. Complementary universal icons enhance accessibility and wayfinding efficiency for diverse audiences.

The signage program also included a tiered donor recognition strategy and gallery naming system. These elements were designed with the same refined materiality and typographic restraint, honoring philanthropic contributions while aligning with the museum’s architectural tone. Gallery identifiers named for key donors were subtly integrated into circulation paths, and a main donor wall provides high-visibility acknowledgment in a central location. The overall result is a cohesive, respectful signage language that supports both orientation and recognition without disrupting the contemplative atmosphere of the art-viewing experience.

New Natural Resources Headquarters Childcare Center

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As part of the newly constructed Natural Resources Headquarters in Sacramento, the onsite childcare center needed a playful and intuitive signage program that was accessible for parents and engaging for young children.

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Linespace crafted a vibrant, story-driven wayfinding system that supports both orientation and imagination. Colorful signage elements with oversized icons, friendly type, and tactile features help children and caregivers navigate the space with ease. Visuals were developed to spark curiosity while reinforcing spatial memory—critical for early learners. The program strikes a balance between ADA compliance, institutional clarity, and childhood wonder, integrating seamlessly into the architectural fabric of the larger government facility.

One Paseo

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One Paseo is a walkable coastal village combining dining, offices, residences, and shopping. The development required a flexible, sophisticated signage strategy to guide diverse users.

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Linespace designed a cohesive signage system that enhances both circulation and community identity. Sculptural gateway forms, natural materials, and refined typography provide visual unity across retail, office, and residential zones. The result is a curated environment where branded placemaking and user-centered navigation work in harmony—subtle yet high-impact design that reinforces the lifestyle narrative of this destination development.

La Puente Park Interpretive Signs

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 As part of the City of La Puente’s comprehensive park renovation, Linespace was commissioned to design and deliver an interpretive signage system for the 22-acre La Puente Park. The signage was created to engage visitors of all ages with informative content about the importance of the park’s trees—highlighting their ecological role, lifecycle, and the habitats they support.

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 Linespace developed a series of four custom interpretive panels that focus on tree education and environmental awareness, helping visitors connect with the natural elements woven throughout the park. Each sign features original illustrations, descriptive text, and infographic-style visuals that explore topics such as the lifecycle of native trees, their role in local ecosystems, air and water quality benefits, and the species they shelter.

The graphic approach was designed to resonate with a wide audience—from children to adults—combining clarity with visual storytelling. The panels were fabricated using durable outdoor-rated materials, including high-pressure laminate (HPL) for fade- and weather-resistance, mounted to powder-coated steel posts suited for long-term exposure in high-traffic public areas.

Placed along walking trails and near major park features, the signage system not only educates but enhances the park’s visual identity, supporting the City’s broader goals of environmental stewardship, recreation, and community engagement.

The School of Los Angeles

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The School of Los Angeles (formerly The Episcopal School of Los Angeles), an independent school located in the heart of Hollywood, asked Linespace to design an exterior graphic identity system that would tie together its collection of buildings and better express the school’s mission, spirit, and architectural context. The project aimed to improve street presence, unify wayfinding touchpoints, and reflect TSLA’s renewed brand direction.

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Linespace developed a concept-to-implementation graphic program for TSLA that included site identity signage, building graphics, and exterior murals. Designed to bring cohesion to the campus’s multi-building layout along Santa Monica Boulevard, the system focused on bold, high-visibility placements that balance graphic clarity with respect for the school’s neighborhood context.

The scope included large-scale wall graphics, hand-painted murals, dimensional identity signage, and wayfinding elements—all tuned to communicate TSLA’s values while creating a vibrant and welcoming experience for students, families, and visitors. Concepts incorporated a mix of modern typography, school color accents, and architectural integration strategies to enhance visibility and reinforce brand continuity across multiple façades.

Linespace worked closely with the school leadership to explore design directions, prepare detailed fabrication recommendations, and develop a phased implementation strategy to accommodate timelines and budget. The project culminated in a flexible exterior graphics system that delivers both practical function and expressive character.

Town & Country Resort

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Town & Country Resort underwent a multi-million dollar renovation and needed a signage system that honored its 1960s legacy while aligning with modern guest expectations.

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Linespace celebrated the resort’s mid-century roots with a signage system that feels playful, polished, and purposefully Instagrammable. Forms and colors echo the golden age of California tourism—pastel palettes, stylized typography, and sculptural sign forms create an immersive brand world that guides without overwhelming. Wayfinding elements are crafted to blend storytelling with spatial utility, helping guests feel oriented, welcomed, and delighted at every turn.

2100 Ketner Building ID

2100 Kettner

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2100 Kettner, a modern office development in Little Italy, needed a signage and graphics system to attract design-forward tenants while enhancing navigation throughout the building.

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In a district known for design sensibility, Linespace crafted a signage suite that resonates with the creative energy of 2100 Kettner. The aesthetic draws from industrial materials—raw metal, clean edge detailing, and contemporary typography—to communicate sophistication and urban grit. Signage elements like garage-level wayfinding and custom directories balance artistic individuality with functional clarity, appealing directly to the tech, media, and creative tenants this destination attracts.

The Merian Luxury Apartments

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As part of San Diego’s East Village neighborhood, the area is described as an “ecosystem comprised of stunning apartment homes, lively retail, higher education, and community gathering space.” The Merian needed a signage system that elevated the residential experience while blending with the creative, tech-focused neighborhood fabric.

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Linespace approached The Merian with restraint and precision, creating a signage language that aligns with luxury while respecting the creativity of the district it inhabits. Clean, understated materials and minimalist type compositions reflect an air of quiet confidence. From leasing to lobby to amenity navigation, each component reinforces brand quality while remaining functionally supportive to residents, staff, and guests.

 

Forum Carlsbad

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Forum Carlsbad needed a signage program that matched its curated retail offerings and provided elegant, easy navigation for shoppers in a relaxed, open-air setting.

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Linespace crafted a signage system that reflects the relaxed sophistication of Forum Carlsbad. Drawing inspiration from the site’s Mediterranean architecture, the program uses warm natural materials and a restrained typographic palette. Wayfinding and identity signage are intentionally subtle, allowing retail storefronts and landscaping to shine while supporting effortless circulation. Every touchpoint enhances the upscale brand experience and strengthens the center’s reputation as a refined lifestyle destination.

Martin Luther King Jr. Community Hospital – Donor Wall

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Martin Luther King Jr. Community Hospital needed a donor wall and wayfinding that respected the community it serves while meeting medical and ADA standards.

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Linespace designed a signage program that speaks with both dignity and warmth. A layered, translucent donor wall anchors the main lobby—offering visibility and reverence without overpowering the space. Interior room IDs and clinic signage feature calm palettes and legible forms, designed to reduce stress for patients while expressing institutional pride. The system respects both the medical environment and the community’s shared investment in its success.