The Santa Clara County park system spans over 52,000 acres across 28 regional parks, each offering unique landscapes, amenities, and experiences. To create a more cohesive and welcoming environment, the County undertook a nearly two-year project, hiring Linespace to design a comprehensive, branded wayfinding and signage system.
This effort introduced a consistent visual language for all park signs—from regulatory notices and trail markers to identity monuments and interpretive panels. The finalized standards manual organizes sign types into ten categories, detailing specifications for panel sizes, materials, finishes, color palettes, symbols, typography, messages, post types, placement, and illustrations.
At the heart of the project is the goal to reinforce the Santa Clara County Parks brand—making every park instantly recognizable while improving navigation, safety, and accessibility for visitors. The unified signage system enhances the user experience while conveying the County’s commitment to quality and stewardship.
The manual also serves as a practical resource for staff and park rangers, simplifying the process of ordering and replacing signage. By removing guesswork and ensuring consistency, it supports long-term efficiency and helps maintain a professional, polished image across all parks.