TGA Brand Identity & Handbooks

TGA runs the leading school-based youth golf and tennis programs in the United States. TGA programs make golf and tennis accessible to youth by bringing a unique teaching curriculum to Pk-8th grade students at their schools.

Our first task was to develop a visual brand for their golf programs to unify the franchises across the country. The result was a comprehensive graphic style guide and many digital templates for franchise owners to use in developing their own local promotions. We were next tasked to develop a tennis brand along with the corporate brand hierarchy structure.

The Student Handbook utilizes clear and fun illustrations to appeal to kids and help them learn the rules and techniques of the game along with practice drills.

Project Details

Client: TGA Premier Youth Sports
Design Team: Nick Groh, Liezl Estipona, Valerie Rustad
Date Completed: 2014

  • Identity