For decades the Natural History Museum of Los Angeles, located at Exposition Park, had been a distinguished educational institution whose location was nearly invisible to those passing by. Large trees and an expansive parking lot created a barrier between the museum and the main horoughfare, Exposition Boulevard. With the development of the Metro Exposition Line the museum recognized an opportunity to express its new brand image and transform the lawn into a welcoming interactive educational garden.

Linespace was tasked to design and integrate an exterior brand and wayfinding program in association with the phase one opening. The sign system included brand identity elements, parking graphics, wayfinding signage, and large banner building enhancements. Upon implementation the sign system presented a new image to the exposition park area that promotes the core values and brand position of the museum.