“Synergy among brands that serve the same customer can be a strong business case.”

To visualize how these partnerships could look to a customer from both an aesthetic and brand experience standpoint we designed brand appropriate amenities. For partnerships with higher end clubs like AMEX a customer appreciation lounge like those found in airports and conferences to give a driver a place to reconnect and refresh while their vehicle recharges. Retail and refreshment brands that connect more broadly to “convenience” provide outdoor family style seating and vending for driver amenities.