Guess had not participated in the MAGIC Marketplace event for over 10 years leading up to this reintroduction. The design creates a “store front” brand image while the use of translucent materials gives outside viewers a partial glimpse of the action inside. Black and white photos of iconic models promote the brand lifestyle. The flow and layout utilizes a symbolic runway in the middle while display areas and meeting spaces are located to the sides.

Project Details

Client: Guess
Design Team: Clint Woesner
Date Completed: 2004

  • Environment
  • Environment Graphics
  • Products