The rise hospitality inspired design in residential settings has created new opportunities for manufactures of home goods, appliances, fixtures and furniture. When it comes to the bathing in luxury, Jacuzzi wanted to set the scene inspired day Spas and add sculptural freestanding tubs as a focal point to their line of bath products.
Volumes of form generation and conceptual visualization helped the Jacuzzi marketing and development team identify a path for competing in this market segment.
