Design Challenge

The Dapplegray Elementary Booster Club hosts an annual social event to raise funds to support technology and facility improvements giving the students the best opportunity to succeed in learning. The 2016 event, Friday Night Fever, was a disco themed event featuring excellent dining, music, and dancing.

The event program was designed to clearly communicate the evening’s fundraising activities such as silent auction, live auction, wine wheel, and special activity registration. The program was distributed to the parents of the students and attendees of the event and incorporated many opportunities for tiered sponsorship recognition advertising.

The program cover design influenced several other promotional items such as posters, photo backdrops, email announcements, and website communications. The combination of sponsorships and fundraising activities raised over $73,000 for the school.