Visual enhancements and aesthetics tend to be pretty low on the priorities when developing industrial equipment for the factory and laboratory environment. Having the internal technology to excel in the industry AV wanted to have a recognizable differentiation between their competitors when developing this battery testing equipment for Electric Vehicles.

When Showcasing to potential customers they needed to show their equipment belonged in the multimillion dollar high tech environments of Electric Vehicle manufacturing.

Imparting brand characteristics into the user facing panels while maintaining consistent manufacturing process and cost was needed to win new business and stay efficient.