Linespace was commissioned by Kawasaki to design a consumer trade show exhibit booth that would incorporate the brand personality of their high performance recreation vehicles. The design team needed to maximize the floor space as well as draw in and create an ‘experiential’ space for visitors and surround them with the emotion and culture of the company. Visitors needed a hands-on experience with the product on the floor.
The 90’ x 90’ exhibition space incorporates lifestyle images and action video to communicate the emotion of their products. Linespace also established a kit of parts and guidelines for Kawasaki to maintain consistency as they roll out additional specialized exhibits and displays. The large digital printed image walls and videos can can be updated as the marketing campaigns evolve and change.