Fresno State Campus
Identity & Wayfinding

Fresno, CA
Project Details

Campus-wide signage master plan rooted in agricultural heritage and future-focused storytelling.

Client: California State University Fresno
Design Team: Nick Groh, Clint Woesner, Jesus Galaz, Liezl Estipona
Fabricator: A-Plus Signs
Date Completed: 2014

  • Environment Graphics
  • Signage
  • Wayfinding

Fresno State needed a wayfinding and identity system that celebrated its role in California’s agricultural innovation while helping users navigate an expanding campus.

Linespace developed a holistic signage and placemaking system that tells the story of cultivation—of students, knowledge, and land. Gateway signs, pedestrian kiosks, and color-coded district markers echo visual themes of growth and transformation. Each element is designed to support navigation while reinforcing the university’s mission.