Fresno State Campus
Identity & Wayfinding

Fresno, CA

Fresno State sits in the heart of the central valley. The University is a pillar in a community that was born from agriculture and local resources, with a focus on agricultural science and teaching. Our team was chosen to help establish a new campus identity and wayfinding system that would propel Fresno State forward into their next centennial. It was immediately apparent that the new environmental identity needed to communicate the core traits of the University such as; growth, diversity, transformational, stewardship, and community. As a result of creative exploration we developed a unique icon at the primary entries to campus. The “sprout” structure made of stainless steel and IPA wood represents the agricultural community while symbolizing the growth and transformation that students experience while gaining their education.

Project Details

Client: California State University Fresno
Design Team: Nick Groh, Clint Woesner, Jesus Galaz, Liezl Estipona
Fabricator:A-Plus Signs
Date Completed: 2014

  • Environment Graphics
  • Signage
  • Wayfinding