As part of the new COSM venue at Hollywood Park, Linespace collaborated closely with COSM’s internal team and HKS Architects to create an exterior signage identity that does more than mark the building—it activates it. Through a synthesis of lighting, architectural alignment, and refined material use, the signage reflects COSM’s identity as a leader in technology-driven entertainment.
The signage strategy for COSM includes primary building ID, entry marquee elements, and directional components, all designed to respond to the building’s expressive form and glass façade. Halo-illuminated letterforms on curved white architectural walls and repetitive arcing graphics above the main entry reflect elegantly across the multi-level curtain wall—creating a visual rhythm that draws the eye and subtly reveals interior activity.
The design uses glow, geometry, and reflection to guide visitors from approach to entry, reinforcing the brand’s futuristic tone. Wayfinding elements were carefully integrated into circulation routes and architectural transitions, providing clarity while maintaining the immersive, high-design feel of the campus.
Lighting and finishes were selected to enhance architectural materiality, while also ensuring legibility, energy efficiency, and a sleek nighttime presence. The signage system elevates the visitor experience while supporting the broader spatial and branding strategy of the venue.