The 1919 Santa Monica Boulevard project included a complete interior renovation of this retail + medical office building. The approach to this project was to bring a refreshing and comfortable experience to the medical environment. Our team created an identity for the building through utilizing the address along with an acronym for the street resulting in 1919SMB. A combination of laser cut stainless steel and acrylic provide a professional and clean approach to the signage for units, wayfinding, and emergency information.