Forum Carlsbad needed a signage program that matched its curated retail offerings and provided elegant, easy navigation for shoppers in a relaxed, open-air setting.
Linespace crafted a signage system that reflects the relaxed sophistication of Forum Carlsbad. Drawing inspiration from the site’s Mediterranean architecture, the program uses warm natural materials and a restrained typographic palette. Wayfinding and identity signage are intentionally subtle, allowing retail storefronts and landscaping to shine while supporting effortless circulation. Every touchpoint enhances the upscale brand experience and strengthens the center’s reputation as a refined lifestyle destination.