UCLA wanted to increase student participation in campus fitness programs and sought bold interior graphics that motivated, directed, and branded the B-Fit facility.
Linespace transformed B-Fit into a high-energy wellness hub through motivational graphics and visual storytelling. Bold typography, color blocking, and action-driven messaging align with student culture and the brand’s tone of empowerment. The result turns functional spaces—like stairwells, walls, and mirrors—into moments of encouragement, helping the environment itself promote participation and pride.