CyFi aimed to create a Bluetooth speaker that allowed cyclists to enjoy music or directions without headphones, promoting safer biking.
Linespace designed a compact, weatherproof speaker with an intuitive handlebar mount and tactile controls for safe, on-the-go use. The product identity blends tech and sport aesthetics, while packaging and brand assets speak to an active urban lifestyle. It’s a functional upgrade for cyclists that puts safety and style in sync.