As USC’s Health Sciences Campus expanded, a clear signage strategy was needed to connect academic buildings, research centers, and healthcare facilities.
Linespace delivered a comprehensive wayfinding master plan that unites research, academic, and healthcare buildings under a singular signage logic. Gateways, vehicular signs, and pedestrian elements create clear visual hierarchies across the sprawling campus. Material cues and typographic cohesion reinforce USC’s brand while simplifying orientation for patients, students, and staff alike.