As part of a full revitalization effort, Linespace was brought on to create the name, identity, and brand character for The Beacon in La Costa—a reimagined retail and wellness destination in the heart of Carlsbad. The branding needed to reflect the architectural shift toward a refined Mediterranean aesthetic, while capturing the laid-back, health-focused values of the surrounding coastal community.
The Beacon brand was designed to invite locals into a place rooted in social connection, curated experiences, and California coastal lifestyle. Linespace led the naming process, created the visual identity system, and defined the tone of the brand across digital, print, and environmental applications.
The final identity strikes a balance between airy elegance and grounded simplicity—using a soft color palette, custom typography, and a minimal wave-inspired mark that evokes both place and purpose. Supporting graphic elements extend across signage, environmental graphics, and marketing materials, maintaining consistency from the first online interaction to on-site experience.
The brand’s tone supports a tenant mix that includes health-forward retailers, artisan restaurants, and a flagship Equinox fitness center—serving an affluent, wellness-oriented community across Carlsbad, Encinitas, Rancho Santa Fe, and beyond. Through its cohesive brand strategy, The Beacon positions itself as more than a shopping center—it’s a gathering point for modern coastal living.