At One Paseo, luxury living meets an energized, walkable lifestyle where residents step out their doors into a village of curated shops, cafes, and gathering spaces. Linespace worked closely with the One Paseo Living team to craft a complete branding and signage program for the residential amenity offerings—creating a cohesive yet distinct identity system that elevates the sense of place and supports a vibrant, sensory experience of community living.
Linespace designed the identity and signage system for One Paseo’s amenity spaces to reflect a modern yet personal lifestyle—blending clarity, character, and a warm contemporary tone. Each amenity was treated as a branded destination within the larger residential experience, including fitness centers, co-working lounges, pools, event spaces, and communal kitchens.
The naming and visual identity of each space was carefully developed to feel like an extension of the One Paseo brand while giving each venue its own personality. Custom icons, typography, and color accents unify the system, while signage materials—matte black metal, natural wood, soft neutrals—evoke a tactile, relaxed aesthetic aligned with the architecture.
Every brand expression, from wall graphics to room identifiers and digital assets, was designed to engage residents and reinforce the curated rhythm of daily life at One Paseo. Together, these amenity brands create a layered and expressive lifestyle framework—supporting wellness, connection, and creativity in an environment defined by intentional design.