The Forum is a 52 store high-end shopping and dining destination located in beautiful Carlsbad, CA. JLL, the Forum Retail Center leasing operator, asked Linespace to develop a “retail center-wide” sign identity and wayfinding design that would compliment the existing architectural style while capturing the Forum brand characteristics. The Linepace team did just that by combining brand color, typeface, pattern and materials in a contemporary fashion. Sign types include entry monument signs, vehicular and pedestrian wayfinding, as well as an easily updatable directory.