Mike Chisek sits down with Max Beach at Sonoma Raceway and discusses the ChampCar name and the services that Linespace offers.
The ChampCar Endurance Series needed a bold, flexible identity to connect with amateur racers, fans, and sponsors while communicating professionalism and excitement.
Linespace developed a high-impact visual identity system that balances racing grit with digital flexibility. The logo system is designed to scale across use cases—car decals, merch, social content, and track signage—ensuring strong brand recognition across fast-paced, high-energy environments. Typography and layout rules emphasize movement and modularity, reflecting the dynamic, community-driven nature of grassroots motorsports.