The HUB

Culver City, CA
Project Details

District identity and wayfinding for a multimodal transportation hub near the Culver City Expo Line.

Client: City of Culver City
Design Team: Nick Groh, Joseph Escobar
Landscape Architect: Ahbe Landscape
Date Completed: 2016

  • Civic
  • Environment Graphics
  • Identity
  • Signage
  • Wayfinding

As part of a district revitalization strategy, Culver City needed branded signage to support walkability, transit access, and mixed-use activation.

Linespace named the district “The HUB” and developed a transit-inspired brand language to support its role as a multimodal connector. Sculptural gateway signs, pedestrian directionals, and bike-friendly wayfinding integrate motion-inspired materials and iconography. The design promotes walkability and local pride while creating a recognizable visual identity that supports daily commuters and district vibrancy alike.