IDEA1 needed environmental storytelling and identity signage to reinforce its innovation-focused brand and support the lifestyle of a creative community.
Linespace infused the IDEA1 campus with bold environmental graphics, layered iconography, and public-facing moments of discovery. The signage system blurs the line between wayfinding and brand storytelling—leveraging patent-inspired visuals, urban textures, and creative flexibility. Designed to support the rhythms of work, residence, and gathering, the system becomes part of the community identity—fueling a vibrant sense of place rooted in innovation and collaboration.