Located in the heart of San Francisco’s retail district, BESPOKE was a dynamic space where digital startups, brand activations, and innovation converged. Westfield engaged Linespace to create an environmental identity for BESPOKE—a coworking, demo, and event space that supported a wide range of experiences, from pitch meetings and product launches to fashion shows and tech conferences.
Linespace developed a visual language and signage system that captured the intersection of grit and refinement—a physical expression of the creative energy that defined the startup culture. The brand environment merged raw materials like concrete and blackened steel with integrated technology and illuminated signage, embodying both industrial edge and digital sophistication.
Working closely with Westfield’s in-house architectural team, Linespace created large-scale feature walls, branded graphics, directional signage, and space-defining identity moments that communicated the purpose and tone of BESPOKE. The brand’s tone was energetic, modern, and unapologetically urban—reflecting the high pace and versatility of its tenant and event base.
The result was an immersive branded environment that blurred the line between workplace, showroom, and community hub—tailored for San Francisco’s ever-evolving culture of innovation and digital commerce.