Town & Country Resort underwent a multi-million dollar renovation and needed a signage system that honored its 1960s legacy while aligning with modern guest expectations.
Linespace celebrated the resort’s mid-century roots with a signage system that feels playful, polished, and purposefully Instagrammable. Forms and colors echo the golden age of California tourism—pastel palettes, stylized typography, and sculptural sign forms create an immersive brand world that guides without overwhelming. Wayfinding elements are crafted to blend storytelling with spatial utility, helping guests feel oriented, welcomed, and delighted at every turn.